The dynamic nature of business affects each of us personally. Understanding how all of the processes of business come together is the objective of this course. A roadmap for the economic/financial aspects of business to elements of social and ethical behavior to product and marketing management will be presented as the framework for business today. The roles of management and leadership will be discussed such that the students can gain a better perspective on the ecosystems that are behind all organizations. The managerial processes that are fundamental to the successful operation of various types of enterprises will be discussed. A view of the changing role in management will be covered to focus on the new roles of management in global and social business structures. We are facing changes of epic proportion today with all of the global business implications and the rapid growth of companies becoming a social business but a core understanding of business principles is needed to be able to learn from past experiences.
- Teacher: Jack Wagner